Rooted School Indy
This case study highlights how Rooted School Indy grew Instagram video views by over 3,000%, increased Facebook engagement by 811%, and added over 50 new followers between platforms during its inaugural graduation campaign. By leveraging professional video production, photography, and curated social media content, the school celebrated its graduating class, strengthened community connections, and elevated its digital presence.
Case Study
Rooted School Indy – Elevating Engagement Through Strategic Media
Challenge
Rooted School Indy, preparing for its inaugural 2024 graduation, sought to strengthen its digital presence and foster community engagement through professional media services. The challenge was to create content that celebrated milestone events, highlighted the school’s values, and connected meaningfully with families, students, and the wider community.
Solution
Beyond the Focus Indy provided a 3-month retainer that included video production, social media management, and photography services. This strategic approach allowed Rooted School Indy to amplify its message, showcase its culture, and celebrate its students’ achievements with engaging and shareable content.
Video Marketing Services:
Produced five social media films, covering:
1. Senior Spotlights: Featuring seniors sharing what they were most thankful for, presented during the Senior Luncheon.
2. Senior Luncheon & Baccalaureate: A recap highlighting this special milestone.
3. Senior Graduation Day: Capturing the emotions and celebrations of the 2024 graduation.
4. Senior Decision Day: Showcasing each senior’s next steps into college or the professional world.
5. Middle School Graduation: Celebrating the achievements of 5th and 6th- grade graduates.
Photography Services:
Informal senior photos, professional yearbook photos for grades 7-11, and individual graduation portraits for each senior.
Event photography for Senior Luncheon, Senior Graduation Walkthrough, Decision Day, and the 2024 graduation ceremony.
Social Media Management (May-June):
Curated, scheduled, and posted content on Facebook and Instagram 3 days a week.
Posts included: “Staff Appreciation Week,” “Staff Spotlights,” “Senior Spotlights,” and “Parent Testimonials.”
Results (Cumulative and Informative)
Facebook Metrics:
Total Video Views: Over 3,651 views across all videos posted during the
campaign.
Audience Reach: Reached over 5,500 people, representing a 131% increase,
with the majority (4,961) being non-followers.
Engagement:
Generated 747 content interactions (likes, shares, and comments), marking an
811% increase from any 3-month comparison.
Watch time totaled 15 hours and 12 minutes, a staggering 9,000% increase
compared to any other 3-month comparison.
Follower Growth: Added 18 new page followers, an 80% increase in the
follower base.
Instagram Metrics:
Total Video Views: Accumulated over 3,025 views across all videos.
Audience Reach: Reached 2,000 unique users, a 996% increase in reach
compared to any 3-month comparison.
Engagement:
Collected 441 post interactions (likes, shares, and comments), demonstrating
strong audience engagement.
Follower Growth: Added 33 new followers, a 725% increase in the follower
base.
Conclusion
By leveraging Beyond the Focus Indy’s professional video production, photography, and social media management services, Rooted School Indy successfully celebrated its inaugural 2024 graduating class while significantly growing its digital presence. The campaign not only amplified engagement across platforms but also strengthened the school’s connection with its community, leaving a lasting impression of its commitment to student success and family involvement.
